I was filling out a questionnaire for a marketing service I hired to help me… well help me market. Obviously. One of the questions was “What can you tell us that will help us market you?”
Uh. I don’t know.
It’s crazy, I’ve done lots of stuff. I got to be a model in a national magazine, for heaven’s sake. I should be able to rattle off all kinds of details. So what did I write? I live in Vermont. I’ve got four kids.
I once rode over 600 miles on my motorcycle in one day. I mean there is STUFF that I’ve done. I just can’t seem to get it to translate to marketing. I mean so what, I was stupid enough to put in a 600 mile day. All it really got me was a sore backside. I once swam with wild dolphins in the ocean surrounding the Bahamas. That was pretty cool. Actually that was very cool. I hiked across the Yorkshire Moors. I got lost in Merida, a city in Mexico. Being lost was less scary than our room in the hotel. I got pyramid leg climbing pyramids on the Yucatan Peninsula. One time, in a small town north of Galway, Ireland, a man standing waist deep in a ditch asked me out on a date. It took me about fifteen minutes to figure out what I was saying. By that time I was too embarrassed to go out with him.
The point being that life has not passed me by, and yet, when asked to talk about myself I have no idea what to say.
This is why I’m hiring someone to teach me how to market myself. I’m clueless.